Yet, there is one more Imperative on those tablets: Alignment.

The ubiquitous "I," which played such a leading role in past business history, moves down from uppercase to lowercase. Alignment means teamwork. The new organization, will be more and more about "we," not "I". Collaboration, trust, honesty, integrity - respect for others, accountability. They will be the forces that bind, unite, and motivate the enterprise towards its mission and goals.

Alignment, also means understanding the need - to bring all critical constituencies of an enterprise - to common, compatible goals. If labor only cares about highest wages, and business only about highest profits - why, that just won't work. In the new world, the interests of shareholders, management, employees, communities, nations - all those key stakeholders, must have compatible objectives.

The more clearly they are stated, the more they are aligned - the greater the chances that the enterprise will succeed and endure.

Well, to do all that, would be awesome. Businesses following these strategies, practicing these principles, would thrive, prosper and succeed, for certain.

But, good as all this is, it is not enough. We must do more.

And so the fifth strategy. In the new century, business men and women, will become the ambassadors, to new worlds. Business is, and will be, increasingly global. Business will spearhead the developed world's forays - into the underdeveloped regions. They will become watched, and listened to. How they behave - not only what they do - but how they do it - will define the nature and character of the modern developed world - to billions of men and women, of the underdeveloped nations. Business people will become role models, and ultimately teachers. They will do this, long before governments and diplomats, can find the way to address the plight of the disconnected, in our earthly village.

Will the uneducated youth of the world, instinctively like, and admire us? Will they be willing to emulate us? Will they see, in the real America, something worth aspiring to? That's up to us. And what we'll do here, the first imperative, of course, is to fix our own problems. To eliminate the needless poverty, the lack of adequate education, the bigotry, discrimination, and hatred. In our own backyard.

Yes, we can do it. And we must. And then we must tell our story persuasively.

But 9/11 implores us to also reach out to the disconnected, on our planet. Like it or not, business men and women, must play those constructive roles, if business, and the rest of us, want to survive and prosper.

So, the last strategy is evolution. Paul Ehrlich is another one of my heroes. Arguably, one of the most renowned evolutionary biologists and environmentalists. Paul's work opened my eyes to the truth in our human natures, to our real selves, to the source of evil in this world.

The most brilliant insight of this magnificent mind, is the concept of "conscious evolution". Basically, he rightly argues, that the Darwinian process of evolution, is glacially slow - and unpredictable in its results. That process, is indeed random. Worse yet, it won't guarantee that the future generations, will be better than we are. 9/11 tells us, that we don't have the time for simple evolution, to do its magic. We must change faster, and for the better.

In his latest book, Human Natures, Ehrlich asserts, we can. By changing our culture, by changing our behavior. By practicing, thousands of small right decisions, day in and day out - we can indeed change our natures; literally affecting our behavior, and even our DNA.

It's a remarkable insight. We creatures of free will, can change! Science and religion, can become aligned. The spiritual world, and the secular world, can converge. And apparently just in time. We can become better people. We can follow a higher deity. From a religious perspective, we have known this, for thousands of years. The paths to God, and to a higher state of being, whether through Buddha, Christ, Mohammed, Moses or Zen - are remarkably similar.

We must choose to take these paths. We must choose to be better people. That will make us better businessmen, and businesswomen. Our business lives, and our personal lives, will merge. Together, they can forge a dynamic - and positive future for us, and most importantly, for our children.

Here in Chautauqua, we in this amphitheater, we in this country, and our brothers and sisters worldwide, each one of us - can play a role in this grand process of evolution. We can lead by example. We can impact one more soul, one more time. To have done that, will be a gift, and a powerful legacy. (Pause) It will be good business. It will make for a happier life. It will guarantee our future Let's do it.