 Elected as the company's eighth CEO in 1994, Peter was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spans 37 years and top management experience, both in the United States and Europe. Peter has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam's development and become the standard for industry thinking. He served as President of Y&R Advertising, as well as President of Young & Rubicam's former international Division.
During Peter's seven year tenure at Young & Rubicam, the company revenues increased by 300% and profits by 900%. As a result, the company was acknowledged as a top leader in the industry by clients and employees.
Under Peter's leadership, Young & Rubicam successfully transformed from a private to a publicly held company. Also during his tenure, Young & Rubicam built the most extensive database on global branding and, from its findings, developed a proprietary model for diagnosing and managing brands. Within the marketing community, he is known as a leading proponent of creating unified communications programs, agency accountability for measuring the impact of communications programs, and structuring value-based agency compensation. In recognition of his contributions to the marketing and advertising industry, Peter was elected to the Advertising Hall of Fame in 2001.
Peter's belief in the power of education has fueled his involvement with organizations such as A Better Chance and Polytechnic University, both of which he serves as a member of their Boards of Directors. The University of Alabama and Cornell College in Iowa have awarded Peter honorary doctorate degrees. He is also the recipient of the Ellis Island Medal of Honor.
Peter serves as a board member of several publicly registered companies, including Levi's, International Flavors & Fragrances, EMI and Toys 'R' Us. He also serves as Vice Chairman of New York Presbyterian Hospital, and is a member of the Council on Foreign Relations.
Peter is currently Chairman Emeritus of Young & Rubicam Inc. He served as the company's Chairman and CEO from 1994 until January 2000.
About Young & Rubicam
Headquartered in New York, Young & Rubicam has 339 offices in 76 countries around the world, including worldwide affiliates. Each Young & Rubicam company is a leader in its field, both in reputation and global reach. The company incorporates five international networks: Y&R Advertising, consumer advertising; Wunderman, relationship marketing; Burson-Marsteller, perception management/public relations; Landor Associates, identity and design, and Sudler & Hennessey, healthcare communications. More important, however, is that, by working together, the Young & Rubicam Inc. companies deliver the most powerful holistic communications solutions available to marketers today. In October of 2000 Y&R became part of the WPP Group, now the second largest marketing and communications company in the world.
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